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Maya Doneva

Maya Doneva, Co-founder & Partner

Infinity Public Affairs

Maya.doneva@infinity-pa.eu

My Job

I am helping my clients to turn EU policy challenges into business opportunities by combining senior expertise and innovative ways of working to shape meaningful policy outcomes.

My Experience

I have +17 years of experience in conducting global and pan-European public affairs and communications campaigns for businesses across the energy, agri-food, transport & tourism and the clean tech sectors. As a leader in some of the most recognised PA agencies, I have advised several global digital technology companies, clean-tech champions and  a number of US and European agrifood businesses in growing and consolidating their European market positions.

My Proudest Achievements

Advised a coalition of EU clean-tech companies on how to advocate for the first ever EU advanced biofuels mandates, helped establishing the pan- European PA presence of a European agri-tech giant, advanced policy ideas on how to use AI to fight climate change and last but certainly not least co-founding Infinity Public Affairs!

My Education

  • Master’s degree in EU Studies from the Institute of European Studies (ULB – Brussels)
  • Bachelor’s degree in Political Science and International Relations from New Bulgarian University (Sofia)

My Languages

Bulgarian, English, French and some Italian.

My Interests outside work

Spending time with friends around a good cup of coffee or meal, playing tennis, dancing.

My Favourite Brussels anecdote

On my first day as a young consultant my boss rushed into the room and asked me to do some ‘’new biz’’ research for a company. Apart from the fact that I had difficulty understanding his accent, I had no idea what ‘’new biz’’ meant, and neither did the other stagiaire sitting next to me. I still got the name of the company and did research which turned to be quite useful and my boss was happy. When my family asked me in the evening what I have done during my first day at work, I said ‘’I have no idea, but apparently, I am quite good at it’’. So, I gave it a try.

Best in Brussels 2026/27 Report

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